Market

The silver economy, in broad terms, refers to products and services focused on addressing the present and future needs of an ageing population. The addressable market is largely need-based and dependent on the demographic trajectory at a country-level, and driven by ageing policies focused on older adults. Countries adopt different strategies in addressing these needs and hence it is important to understand the context at the country level. Largely driven by the demographic transitions and associated factors (urbanization, modernization, education, etc), the silver economy in India offers a host of opportunities.

A silver venture is a start-up or business entity serving the 55+ consumer segment AND building on a long-term opportunity in the space. Such entities design, develop, build and/or adopt solutions to various target groups within the broader consumer segment.

Report: Market Opportunities in India’s Emerging Silver Economy, Jan 2021

This report provides an overview of an India that is ageing, challenges faced by the elderly and identifies opportunities for brands and entrepreneurs to develop viable businesses for the 55+ population. The report is also a working thesis to explore opportunities for growth, investments and innovation in the silver economy over the next decade.

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