Silver Economy: 9 Winning Startups under SAGE

Silver economy, innovation, startups, investments

In June this year, the Ministry of Social Justice and Empowerment (MoSJE) announced the launch of the Senior Ageing Growth Engine (SAGE), a startup fund where the government would bring up to INR 1 Cr as equity contribution in innovative startups. I covered it in this newsletter around the time of its launch.


The nine winners, forming the first cohort of this program, were announced yesterday. They are listed below.

NeoMotion โ€˜no transferโ€™ wheelchair

Flexmo wearable hipguard

Ducere smart insoles

Avyantra automated home dialysis device

Life Circle subscription home care services

Karevoyage for 50+ wanderers

Newndraโ€™s Indoknee lightweight corrective support

Mediyatraโ€™s accessible travel solutions for elders

Primate Healthtechโ€™s IoT enabled mobile biochemistry analyzer

For more information on SAGE and to watch short videos of these innovations, visit

National Day of Older Persons

To mark the International Day of Older Persons on 1st October, the Government organized an event in Delhi where the National Award for Senior Citizens (Vayosreshthatha Samman) across various categories were announced.


The Vice President of India who was the chief guest in this event also launched a national helpline for elders – ElderLine (14567) – and a portal for jobs for those over 60 – Senior Able Citizens for Re-Employment in Dignity (SACRED). The SACRED portal link is

You can see more information on the dayโ€™s proceedings in the Ministryโ€™s official Twitter page.

๐Ÿ“ซ Silver Angels Newsletter

The Silver Angels newsletter brings you news, stories and trends from the silver economy in India, in a short, easy-to-read format. Businesses, brands, investors, startups, researchers and analysts following this space are likely to find it interesting. No advertising or sponsorship.โœ“

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