Silver Angels Newsletter gets a facelift

Edition #9: Capturing news, events, celebrations from across India.

Welcome to April 2021! I am attempting a new format this week, with three sections.


·         NOTICED

·         IMPACT

And now, let’s dive in!


In this section we share articles from mainstream newspapers and magazines that touch upon the Silver Economy in India.

‘Second innings’: India’s new-age seniors splurge on themselves, drive growth of silver economy by Smitha Verma at the New Indian Express

Our Take: One of the most comprehensive coverage on the emerging #SilverEconomy, this article covers a lot of ground, from ventures in agetech to companionship services to care facilities and senior-friendly forums and e-commerce websites.

Old Money by Lhendup G Bhatia at the Open Magazine.

Our Take: An interesting take on how businesses, startups and advertisers are recognizing the purchasing power of a ‘largely ignored demography’, elders, particularly accelerated by the pandemic.

Exorbitant health insurance premiums take a toll on senior citizens by Mahavir Chopra in Money Control.

Our Take: The author, Mahavir Chopra, is also the founder of, an independent consumer awareness platform for insurance. His insights of being a senior executive and leader in the insurance space, are both insightful and enriching. Check out the new ratings feature on their website and they even have a forum for you to ask questions to experts.

Do the right thing by Neha Sinha in the Daily Pioneer.

Our Take: A dementia specialist and Founder-CEO of Epoch Elder Care, Neha Sinha brings a first-hand understanding of the eldercare space. In this article, she writes about the various formats of elder care facilities. A must read if you are looking at options for yourself or your family members.


In this section we will cover the people that drive the Silver Economy, and their achievements.

Kites Elder Care wins the Centre of Excellence Award for 2021 in the Deccan Herald Healing Hands initiative. As many as 44 doctors and hospitals were felicitated for their efforts to help Covid patients during the pandemic.

Elder Aid is a winner of the 2020 DBS Foundation Social Enterprise Grant Programme. Being one among 14 global winners, and one of only two Indian winners, it is a recognition of the perseverance of the team and the importance of this space.


In the impact series, we will profile entrepreneurs, organizations, innovative solutions, and their impact.

Aaji Care launches first-of-its-kind home geriatric counseling in Mumbai.

Thoughts, feedback, questions?

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Disclaimer: Silver Angels is an independent platform tracking the Silver Economy in India. No advertising or sponsorship involved.

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