Silver Generation: The Original Disruptors

The Silver Angels Essay Series presents a longer format suitable to consolidate research and add fresh perspectives to the conversations around longevity, ageing, eldercare and the silver economy.

Catering to the silver generation is not about just meeting their needs but also stepping up to fulfill their aspirations and building an age-friendly society.

Today’s 70+ adult went through an economic period that had limited opportunities, careers largely driven by a steady job with a fixed retirement age, a much less technologically connected society, slower wealth accummalation, restricted mobility and and limited access to higher education or specialized healthcare. On the contrary, a 55 year-old adult today represents a cohort that were the original disruptors of India, in both the economic and social sense.

Both these (very) different generations are shaping the silver economy. How are they different from each other and from the other generational groups? How are businesses adapting and creating new products for this consumer segment? Are eldercare startups leading us into a whole new set of opportunities in this sector?

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🎞 Don’t miss these snippets!

Subscribe to Seniors Today and check out their Anniversary issue. Do not miss this article where 71-year old actor Sharat Saxena talks about scarcity of roles for older people in Bollywood, and why Amitabh Bachhan may be doing more harm than good!

Stroke is the third leading cause of death in India after heart diseases and chronic obstructive pulmonary disease. Dementia is the fastest growing neurological disorder. To know more, read the original Lancet report.

Read this Business Today article on the Business of Elders, by Ajita Shashidhar. Takes you through some private sector initiatives in the space.

Has the pandemic triggered elders to shift to retirement communities? Find for yourself in this Mint Lounge piece by Preeti Zachariah.

A bold proposal, why funders need to take bigger bets on the social sector, by R Sriram and Vanessa D’Souza in the India Development Review

Lastly, check out this viral story about a Mumbai-based couple that rides around the country in their Bullet with a super cool sidecar.


🌆 Senior Zone – Online events and programs

Online activities for seniors are on 🔥

Heritage Foundation is hosting an international webinar on geriatric care with participants from 15+ countries. You can register with this link.

CovaiCare is hosting an intergenerational dialogue on eyecare (in Tamil)

Date : 18th July 2021 | Timing : 5:00 pm to 6:30 pm |Panelists from Sankara Eye Foundation: Dr Meenakshi Swaminathan, Dr Kaushik Murali & Dr Rajesh | Joining link

Samvedna Senior Care co-founder Dr Jayashree Dasgupta will be speaking on “Suspecting Dementia – What should you know?” at the NIMHANS.

Date July 19, 3.00 pm – 4.00 pm | Zoom Meeting Link: | Meeting ID: 84612019327 | Passcode: 123

Emoha is hosting the #EldersFirstFestival online. Read more about it here.

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